kraft heinz frozen veggie meal

Brief: With the rise of health conscious consumers, Kraft Heinz wanted to create a ground-breaking frozen veggie meal full of not just nutrients, but attitude.

Consumer Insight: “I want to be healthy, but I don’t want to compromise on taste. Most veggie meals I’ve tried still leave me hungry".

After a brainstorm & rapid ideation session with the client, we created two different design directions to test with consumers.