Crest vitamins
Brief: Design a premium toothpaste collection to showcase a new Vitamin Whitening Technology for China markets.
Consumer Insight: For certain consumers, her smile deserves as much attention as she puts into her skincare routine, and she wants products that fit her lifestyle.
Concept Development
Package Design
Retail Display
Social Media Content
Concept: vibrant science
A world where beauty and tech merge. Bright pops of colors, balanced with white for a clinical look, familiar scientific patterns brought to life in a dimensional way.
Whitening Therapy
The design was so successful in China markets, the team wanted to bring it to North American markets with a new collection called Whitening Therapy.
