Brief: As a new player in the handsoap aisle, create a showstopping design that celebrates new limited edition scents.
Consumer Insight: “I buy stylish soaps but I worry it’s not effective on germs.” Safeguard consumers want to know they are being protected without having to compromise on experience.
Safeguard handsoap
Concept Development
Package Design
Retail Display
Concept: radiant nature
As we move from season to season, nature’s symmetry and beauty is a calming reminder to embrace life’s changes.
Everyday scents
With the success of the Limited Edition scents, the team decided to put a similar look & feel to the everyday scent lineup. To help differentiate, I created a simpler custom illustration style to celebrate the scent notes of each sku.
