A brand that dates back to 1870s was in need of a refresh to speak to the moms of today.
ivory Refresh
Brand Refresh
Brand Voice
Concept Development
Package Design
Social Media
brand idea: just a touch
Purpose: We exist to provide a touch of love & kindness from one generation to the next.
Brand Beliefs
When making our products, we take only what we need (just like our moms taught us).
Touch is one of our greatest senses.
Traditions live in nature and in families.
Gentle still means protected.
Visual Principles
Hand-crafted, artful
Soft, light-hearted
Authentic, natural
